One of the biggest African female acts, Tiwa Savage has left Don Jazzy’s Record Label, Mavins Record.. and she has signed a record deal with Universal Music Group.
Some of the facilitators present at the signing of the deal on Thursday, May 2, 2019, are Joel Katz, Efe Ogbeni, Vanessa Amadi (Stealth Management), Sipho Dlamini, Managing Director of Universal Music South Africa and Sub-Saharan Africa (English-speaking), Adam Granite, Executive Vice President, Market Development at Universal Worldwide and Sir Lucian Grainge, Chairman and CEO of Universal Music Group Worldwide.
As an effect of this contract, the singer has also left the Don Jazzy-founded, Mavin Records which she joined seven years ago during its transition from Mo’Hits Records. During her time with the label, she has transformed from just a talented singer to an A-lister, show headliner and multiple award-winner.
At the conclusion of the deal, Efe Ogbeni and Vanessa Amadi-Ogbonna say, “We’re very proud to be a part of this ground-breaking partnership between Tiwa Savage and Universal Music Group.
“Tiwa is undoubtedly the most hardworking and talented female artist crossing over from Africa to the rest of the world, and UMG has demonstrated its commitment to the continent by placing its formidable machinery behind her amazing career. Partnerships like these symbolize the hopes and dreams of so many talented artists back home in Africa and it is an honor to be the executive producers of her project.”
Tiwa Savage pictured above with the CEO of Universal Music Group, Lucian Grainge.
Adam Granite, Executive Vice President, Market Development, Universal Music Group says, “We are looking forward to partnering with Tiwa and her team to help her music reach new audiences around the world. As one of Africa’s most successful, influential and dynamic singer-songwriters, Tiwa has truly global ambitions and UMG is committed to helping her in achieving them.”